Our client’s face and voice
Rudra Marketing has the expertise of running representation offices for travel clients effectively and efficiently as well as with passion and creativity. We act as an extension of our clients’ teams and provide a service which is second to none. Over the years, we have established excellent working relationships with the travel trade in India and we offer an approachable, experienced and creative team to maximize all opportunities for the promotion of our clients, all with the goal of increasing visitation and sales.
Our representation services include:
- Tour operator liaison
- Airline liaison
- Road shows
- Trade Show participation
- Workshops and Education Seminars
- Exhibition support & organization
- Educational/familiarization trips
- Training services
- Customer relationship management
Successfully targeted consumer campaigns
Rudra Marketing is an expert in developing innovative, targeted and successful consumer marketing campaigns that ensure clients stand out in a crowded marketplace. Our approach to consumer marketing is always well ahead of new developments and embraces technology as the great enabler. From traditional marketing and advertising channels, third party brand partnerships, digital marketing, direct and e-marketing, database management, search engine optimization, viral marketing to social media, Rudra Marketing can tailor campaigns to all clients, individual needs.
Our consumer marketing services include:
- Sales and marketing, including telesales & media buying
- Market Analysis
- Database Management
- Customer newsletters
- Online and digital promotions
Travel Training to the Trade
Offline and Online Trainings
Through our innovative venture www.travelgyaan.com, we facilitate Online travel trainings for your product or destination through E-Learnings and Webinars. These trainings are marketed effectively to engage the right audience – travel trade. We are also experienced in facilitating Offline Training Workshops and Events. We initiated and successfully conducted Roadshows and Training Workshops for Switzerland Tourism and also for the Travel Trade at IITT and OTM, two of the largest travel trade exhibitors in India. Our team is also capable of arranging turn-key multi-city Events for the Travel industry such as Educational Workshops, Roadshows and Sales Mission.
Our Training Services are effective for:
- Destination Knowledge
- Product Launches
- Latest Updates and Announcements
- New Offerings in the Market
In short, highlighting the USP’s and MSP’s of Hotels, Attractions, Cruises, Destinations and several other travel offerings.
Digital Marketing and Digital PR are two very different communication tools. Through Digital PR, the product can be advertised through articles and editorials in digital travel newspapers, magazines creating a strong public image or impact of your product. PR is a popular tool to reach out potential audience and is typically cost effective. Such type of communication informs, educates, persuades and gives a fresh reminder to the end user about your product in the market.
- Increases and builds brand awareness.
- Attracts potential audience.
- Economic way to reach a large amount of audience.
Virtual Events are an excellent tool to showcase your products and services online. The events enable pre-fixing appointments with the buyer/seller, share screen and interact with each other through audio, video and chat. Through virtual events, we save you time, costly venues, travel expense, accommodation and indulge in an eco-friendly way of doing meaningful business sustainably and safely. With a thorough experience of virtual events and our technology in place, our platform makes it’s possible to connect virtually with the right set of audience and keep projects moving forward.
- Pre-registration and pre-scheduling appointments for one-to-one meetings.
- Networking with the attendees via video chat, personal chat in real-time.
Virtual Booths for the attendees to know more about the services at the Exhibition hall.
- Resource section to store all marketing collaterals.
- Panel discussion, talk shows, webinar, LIVE or semi LIVE sessions etc., in the auditorium.
- No external software needed to download and get started with the meeting.
- Feature to gamify the entire experience.
- Screen sharing for interactive engagement and group conversations.
- Customizing the registration page, lobby page as per your brand requirements.
- To keep the attendees engaged and create brand awareness, the users can click pictures at Virtual Photo Booth.
Virtual FAM Tours
An innovative way to keep the travel spirit high is by hosting a Virtual FAM Tour. With the on-going current situation and travel being quite restricted, it is important for travel agents/tour operators to know about the key destination, new attractions, products etc. A 360-degree virtual campaign will create a travel rush amongst the travel agents/tour operators and also provide necessary real time information. Virtual FAM Tour will give the travel agents/tour operators enough time to research about everything they would need to sell the destination without having to leave their office desk/home.
- Fully customisable registration page.
- Creating a platform with the look and feel of your destination.
- Editing of the Virtual FAM Videos as per your brand requirement.
- If you do not have any 360-degree video, our professional team will shoot the video.
- At the end of the Virtual FAM Tour, the user can click a picture at the virtual photo booth with customized background giving it an essence of real time travel and share it on social media.
- Clickable points/arrows and pop-ups containing information in texts.
Virtual Travel Mart
Virtual Travel Mart is our sister concern company TravelGyaan’s in-house annual virtual travel exhibition held every year. The exhibition enables interactive video meetings between Buyers and Sellers, power-packed LIVE sessions at the auditorium. VTM gives the Exhibitors from around the globe a wonderful opportunity to meet, connect and network with Quality Buyers. Our Expo has witnessed 1000+ Buyers from across India in a span of 2 days. The Buyers belonged to different segments such as Outbound Tour Operators, MICE, Wedding Planners, Leisure and the likes.
- Fully customizable registrations fields.
- Entrance page that can be customized as per the Sponsors requirement.
- Rich featured lobby area that can be tweaked as per the brand requirements.
- Networking with the attendees via video chat, personal chat, pre-scheduling appointments.
- Links to different venues such as Exhibition Hall, Auditorium, Prize Centre, Resources, Book Meetings, Meeting Diary, Who’s Online.
- Multiple Exhibitors in one booth to address a large audience.
- Resources to store all marketing collaterals such as e-brochures, maps, presentations, itineraries etc.
- Rich engagement tools which include live polls, surveys, gamification, networking, LIVE webinars, talk shows, panel discussions.