Handling B2B clients can be demanding, challenging and even nerve wrecking at times! Ok, I’m exaggerating.
Meeting Travel Agents can be fun and one of the best means to network, gather current happenings, market information and insights straight from the source.
However, we cannot miss the fact that almost every day a good travel agent meets a minimum of three industry associates either from a DMC or an Airline or an OTA or a Destination… the list goes on.
The below listed best practices, if followed religiously, does have an impactful result.
TALK TO YOUR CUSTOMERS REGULARLY
We are in India, meeting travel agents every week is beyond impossible. But we can certainly spare a minute to talk to our customers.
How can we blame them if they don’t remember us or choose our competitor to buy our offerings. The key is – Out of Sight is Out of Mind.
YOU DON’T SELL WHAT YOU DON’T PROMOTE OR HIGHLIGHT
Reach Out. There are myriad ways. If you want to experiment Indian market or are low on budget, start with email marketing, actively promoting your company / product on Social media. Gradually you can increase your budgets and expand your reach.
MAKE TIME TO LEARN NEW THINGS
Team meetings and briefings form a part of our daily routine and we take it seriously.
READ
Read about the market dynamics, the clients we are meeting regularly, update yourself with industry movements, discuss scenarios and new learnings – we come across scenarios every day. Sharing best practices should be a part of our daily learning. It’s the best food for thought.
This is what we encourage our employees –
To learn and understand the market, talk to the clients and understand their pain points. After all, it is the rapport and the personal relationship that determines ones worth in this dynamic market.
P.S: All the facts are based on India Market analysis. The writer has expressed her views based on day to day experience. The views may differ from person to person and we hold no responsibility if it has not worked in someone’s favor.
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